Yunjia Yang

Unity Unite, 2018

This kinetic typography project required us to design a series of motion posters for a certain conference or event, I chose the Unity Unite conference held by Unity.

My initial idea came from the visual system of Unite 2013 and Unite 2014. The orbs with tiny eyes were the protagonist of these two years, I found these orbs were rather interesting and unique, therefore I chose to bring them back as my main elements this time.

Main Poster

For the main motion poster, I wanted to depict a whole chemical process in a game laboratory which could refer to the process of how the creativities form. The crucial structure should be composed with the title ‘Unite‘.

Firstly, I completed the static poster. I generated the main part of the poster by treating the letters as containers, then I developed some parts, like the gene chains or tubes with shelf to supplement to overall poster. The last step was to add small decorations which were connected with games.

Secondly, I spent a lot of time to animate the poster, it was harder than I assumed but I really enjoyed the process. I finished the liquid effect inside the main letter ‘Unite‘ and the rest of the poster. The hardest part was to find suitable movements and motive rhythms for each elements. :P

Last but not the least, I created smaller posters for the social medias, the mock ups could show the results.

Title Animations

Besides the main posters, Unite is also a conference which will reward those excellent designers or works. Therefore I designed the title animations for some prizes.

In order to deliver the information in an interesting way, I used multiple metaphors, the expressions and actions which imitate human beings to created vivid animations.

Reference

Unity Unite 2013
Unity Unite 2014